Partners In Success Ezine – Issue 3

1. From the Editor – The Fortune is in the Follow-up!
2. Protect yourself from thieves! – Special offer on
Paylock Generator Pro
3. Feature Article – 5 Internet Myths Still Floating
Around!
4. Bonus Goodies – Great links you won’t find anywhere
else!

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1. From the Editor – The Fortune is in the Follow-up!
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Hello,

Ask any of the internet marketing gurus what the “keys” to
success in an online business are and you may find varying
opinions. However, you will find one common thread in ALL
of the answers…The Fortune is in the Follow-up! If you
are not following up with your prospects, you are losing
sales, plain and simple! It’s a proven fact that the vast
majority of prospects do not purchase a product or buy into
an opportunity on their first visit. Studies have shown
that they need to “see” an offer 5-10 times before it
becomes embedded in their minds. The going number seems to
be seven times. You simply must follow-up with them.

The easiest and most time effective way of doing this is
through the use of an autoresponder. You will also need a
series of follow-up messages relative to the product or
opportunity you are promoting. When considering an
affiliate program, check and see if they have a pre-written
series of follow-up messages already in place for your use.
If you are reselling a product, contact the owner and ask
for follow-up autoresponder messages. If there are none,
you will have to be creative and write your own. It’s not
that hard! In most cases, you can simply take excerts from
the sales copy and create your own messages. As for the
autoresponder itself, there are numerous services
available, both fr*e and paid. If you can afford the
monthly charge for a paid one, be sure to look for one
which allows you to create multiple campaigns, supports ad
tracking and allows lead imports and exports. If you
cannot afford one at this time, grab a free one! Just be
sure that you have one!

Partners in Success,
Charles & Susan Truett
Editors

Grab your free Autoreponder here:
www.freefollowup.com

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3. Feature Article – 5 Internet Myths Still Floating
Around!
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5 Internet Myths Still Floating Around
By Terry Dean

You would think that some of the old Internet myths would
just die off with the growth of Internet commerce, but some
of them just won’t die. Even though you can’t ignore the
growth of online commerce, businesses still believe some of
the exact same myths that were started years ago.

Let’s put an end to some of them here and now…

Myth #1: No one is making money online.

This myth has been around as long as the Internet as
existed. The truth is that a lot of companies are earning
incredible profits online. Some of them even become
extremely profitable within 6 months of being online.

An independent study has reported that 30% of Internet
businesses are currently earning money. This is an
extremely large number considering the fact that the
Internet as a whole is still in it’s infancy. Wait to see
what kind of results are going to be produced in the coming
years and decades of e-commerce.

Myth #2: If you build it, they will come.

This is opposite of the first myth. You have one side who
believes no one can make money online while the other side
believes all you have to do is a set up a web site and rack
in the dough. This concept may have been a good basis for a
movie, but it is completely inadequate for Internet
marketing.

If you just sling together any old site and put it up on
the web, you are going to quickly turn into one of the
people who believe the first myth about the Internet.
Marketing online is no different than any other type of
marketing in this area. You have to plan your business,
design good marketing materials, build relationships with
customers, and learn how to sell more to your existing
customers.

If you build a well designed, well thought out site and
promote it, they will come. If you just build it, it will
just sit there.

Myth #3: You need fancy graphics to catch your customer’s
interest.

Fancy graphics are not essential for online sales. If your
graphics are so detailed that they take too long to load,
they will even cost you sales. Most people are still
connected to their Internet using basic modems and graphic
intensive sites often take too long to load for most
people’s attention span.

This is not to say that you can just use cheap graphics.
Use quality well designed graphics on your site, but keep
them to a minimum. The key to online sales is showing your
customers the benefits of your product or service. It is
not in just having a gorgeous web site with dozens of
pictures.

Myth #4: Internet consumers are so sophisticated that ad
copy doesn’t matter anymore.

Yes, Internet consumers do see through the hype that many
people try to push off as ad copywriting. This does not
mean that you can just put together string of words and a
couple of pictures and hope people buy from you. If you
want to have customers constantly purchasing products and
services from you, you have to write ad copy which shows
them the BENEFITS of your product or service.

The key to ad writing is to show your benefits, not just
your features. You can’t just tell people a bit about your
product. You need to let them know exactly what it will do
for them. You need to help them get as exited about your
product or service as you are. Ad copy does make a
difference online.

If you don’t currently have a headline on your web site,
get one immediately. Ninety-five percent of web sites you
visit won’t have one, but yours can. Then, list multiple
benefits your visitors will receive for staying at your
site. If you don’t let them know what they will get out of
your site immediately, then they will leave your site as
quick as they entered.

Myth #5: You can find anything and everything online for
Free.

A lot of people think that they can get everything they
need in their business for free online. This just isn’t the
case. The old saying,”You get what you pay for” does apply
to the Internet as well.

For example, free web hosts will end up costing you money
in the long run. People don’t look at sites that are hosted
for free in the same light they do ones which have their
own domain name. Whether it is true or not, free web hosts
don’t give the same sense of stability to the consumer that
your own domain name would. Plus, you will often experience
a host of other problems.

This concept will apply itself to many other areas as well.
Many software programs out there will help you automate
your online business, but they do cost money. Many
information products will help you build a better business,
but they do cost money. Always look at everything you do
online with this purpose in mind. Will the product,
service, ad, web hosting, etc. cost you or make you money
in the long run?

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4. Bonus Goodies!
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http://www.bookmarklets.com
Nifty tool! Check it out!

http://www.archive.org
The “Wayback Machine” at archive.org allows you to view old
versions of your favorite websites. See how things have
changed!

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